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• For information about Retail and Web advertising contact
Nancy Lagleder nlagleder@sacurrent.com
• For information about Classified and Web advertising contact
Jennifer Sanders jsanders@sacurrent.com
Reader Profile
The San Antonio Current delivers an outstanding audience of adults who
are educated and active in the marketplace. As our advertisers will
tell you, the San Antonio Current gets results!
Readership
117,900 People on average read last week's issue
257,300 People have read one or more of our last 4 issues
38 Median age of our readers
40% Male readers
60% Female readers
75% Of our readers are from 18 to 49 years old
86,400 Unique visitors on sacurrent.com**
Income
$69,183 Average household income of our reader
(Market average is
$57,984)
Lifestyle
212,400 Have logged on to the internet at home or work in the past week
127,000
Have children at home
89,800
Attended a bar or night club in the past 12 months
89,900
Are not exposed to the weekday paper
195,500 Own their own home
162,700
Own a foreign car
81,700 Plan to buy new furniture in the next 12 months
69,200
Plan to buy a car, van, truck, SUV in the next 12 months
$189,000 Average Market value of homes owned
* Source: Media Audit, July 2007
** Individual who access website at least once in the past month.
