At the corner of St. Marys and Durango is a newly opened shop that might seem out of place in an area where tourism is the name of the game and hotels reign supreme. Entrepreneur Hans Enriquez’s college experiment turned out to be a success with the creation of head shop Lazy Daze, now open in four locations. The Current had a chance to talk with Enriquez about his latest shop at 628 S. St Marys #100, which opened early last month.
What exactly is Lazy Daze?
Lazy Daze is a high end, functional glass art gallery with the goal to be the one stop counterculture shop. We've created a brand and a logo and kind of want to make everything about that. The whole lifestyle I guess of living the Lazy Daze per se.
What is the Lazy Daze?
Being able to stop and enjoy life, I guess. Everyone's got responsibilities and everyone's got business to attend to but at the end of it, it's OK to just stop and smell the roses. And Lazy Daze helps you to do that.
Why this location?
The goal and kind of the mission eventually with Lazy Daze is to actually be a brand so we can eventually be in tourist cities. This one in particular in order to test that out. At my other store, the West Ave one, I have a lot of people who call and I'll look at the caller ID and I know it's from the Marriott or the Hilton and there's a lot of customers. They call us and they go to our other shop, so, even better to serve the locals here in this district as well as the tourists, and I get to do it.
Who is your market down here?
Our market is like from 18 to like 35, you know, up to professionals. You know, the type of lifestyle is through all spectrums I guess, but mostly I would say college market, that's gonna be the most open minded but you also have your older cool people too that, you know, still like to enjoy life.
Did you come out of college wanting to have your own head shop?
I worked at a head shop in San Marcos. So, I moved and I had an opportunity down in Laredo to start my own business and there wasn't a shop down there yet, so I went and opened it down there and that was the original Lazy Daze back in 2004.
How many are there now?
There are 4 of them. There are two in Laredo and when I moved out of Laredo I sold those and they are independently owned now. They still carry the name and the trademark and everything, and then two years ago when I went ahead and moved out of Laredo, I opened up the other one. So, the West Ave one is the first one in San Antonio.
You're quite accomplished for your age.
It's just a smoke shop, you know. It's just something I wanted to do. I was working at the Buckle in Austin after I graduated, so I was selling Lucky jeans and making two percent commission and decided that was the fucking worst job ever. My last day was like on Halloween and I went in and had a clown suit on and that's basically the whole thing. I took it as a joke. That was the last job I had like 5 years ago.
So what is it like operating a head shop, especially here in San Antonio?
It's cool you know. There's nothing else I'd rather be doing. Really, it's not really just a head shop because at the end, we're in the retail industry and stuff but like I'm trying to create a brand too. So, I'm really trying to create a company, so it's not just Lazy Daze, it's actually Dazed Inc., you know that's the corporation and then doing business as Lazy Daze. Operating is cool, just trying to make sure that we don't run out of money and survive through this economic downturn.
How's it going so far?
We're paying rent. Yeah, we're good. Good enough to open another shop you know the market is there. San Antonio really needs this stuff. We're basically trying to be the modern smoke shop where it's about glass, art, function and the apparel too. That's what we want to do.
What is the craziest day you have had on the job?
Our 420 events are cool, you know when you're looking in the store and can't see anybody, it's just a sea of heads inside a little 1,000 square foot store with like 800 square feet of retail space like, I guess that's pretty crazy. I fell off the roof one time. We were just talking about falling off the roof of my shop, trying to fix a light. I almost broke like $5,000 worth of glass by myself, but got saved by my employee, nothing too crazy. Everyone seems to come in pretty chill.